| Hans-Günter Meyer-Thompson | Legal
UK. 'We're trying to give up cigarettes', says Philip Morris ad
UK. 'We're trying to give up cigarettes', says Philip Morris ad
Global tobacco giant Philip Morris International (PMI) has run a print ad claiming that it wishes "to stop selling cigarettes" in the UK.
(...) The ad is careful to stress that the best thing the UK’s 7.6 million smokers can do is to quit, but for those who will continue to smoke, PMI’s ambition is to get them to switch away from cigarettes to e-cigarettes and heated tobacco. (campaignlive.co.uk, 02.01.2018)
https://www.campaignlive.co.uk/article/were-trying-give-cigarettes-says-philip-morris-ad/1453528