| Hans-Günter Meyer-Thompson | Legal
UK. Philip Morris accused of hypocrisy over anti-smoking ad
UK. Philip Morris accused of hypocrisy over anti-smoking ad
Image caption The campaign was launched in a four-page wraparound in the Daily Mirror
One of the world's biggest tobacco firms, Philip Morris, has been accused of "staggering hypocrisy" over its new ad campaign that urges smokers to quit.
The Marlboro maker said the move was "an important next step" in its aim to "ultimately stop selling cigarettes".
But Cancer Research UK said the firm was just trying to promote its smoking alternatives, such as heated tobacco. (BBC, UK, 22.10.2018)