| Hans-Günter Meyer-Thompson | International
WHO warns nicotine pouch brands targeting youth as sales surge
WHO warns nicotine pouch brands targeting youth as sales surge
The World Health Organization (WHO) today issues a strong warning over the rapid global expansion of nicotine pouch products, which are being aggressively marketed to adolescents and young people. WHO notes that regulation in many countries is limited or absent, raising concerns about youth nicotine addiction and related health risks.
The report comes in the lead-up to World No Tobacco Da (31 May), which this year will focus on tobacco and nicotine addiction and the tactics used by industry to hook a new generation of users. (WHO, Genf, 15.05.2026)