| Hans-Günter Meyer-Thompson | International
UK. Disease awareness campaign aims to reduce risk of fatal overdose as harder hitting and highly adulterated drugs enter supply
UK. Disease awareness campaign aims to reduce risk of fatal overdose as harder hitting and highly adulterated drugs enter supply
- drug deaths in england and wales reach highest levels ever recorded(i)
- deaths involving drugs adulterated with nitazenes increase by 400% in a single year(ii)
‘Gear Has Changed’, an unapologetically hard-hitting public health campaign launching in April 2026, aims to protect drug users from accidental overdose caused by street drugs adulterated with lethal illicit substances such as nitazenes.
The UK drug supply has fundamentally changed over recent years with the introduction of high-potency opioids, including nitazenes – which are capable of causing fatal overdose at very low doses.(iii,iv)
Prepared and funded by Ethypharm. UK-NONP-65. Date of preparation: April 2026.